The transaction through the website of flipkart or Amazon is an example of
Amazon isn’t merely a B2C retailer (business to consumer). It is, in fact, one of the world’s fastest growing B2B sales platforms. Amazon’s ‘Amazon Business’ platform has made significant progress in the B2B industry. Amazon Business is a fast expanding branch of Amazon’s unstoppable empire.
Flipkart, which has revolutionised Indian commerce, is a B2C company (business to consumer model). Flipkart began as a direct-to-consumer retailer of books and other items before transitioning to a marketplace model that connects merchants and customers while extending its inventory.