The Union textile Ministry has bestowed the Indian Handloom Brand tag on Chettinad cotton “India Handloom Brand” is an endorsement to quality of the handloom products which seeks to ensure this by giving particular attention to the following:
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This tag was bestowed under the India Handloom Brand Scheme after checking its various quality parameters stipulated by the Standard Operating Procedure (SOP).Chettinad cotton saree is also known as “kandaangi”. It is the traditional sari of the Chettinad region in Sivaganga district of Tamil Nadu.