There are only a few well known brands dominating the cell phone market in India. Also, each brand is facing a cut-throat competition. Both these characteristics point to oligopoly form of the market. Further, these oligopoly firms are engaged in a price competition. Which is why, over time cell phone prices in India have tended to decline. This points to the fact that cell phone market in India is more like non-collusive oligopoly rather than collusive oligopoly.