Question

This question presents a situation and asks you to make a judgment regarding that particular circumstance. Choose an answer based on given information.

Rita, an accomplished pastry chef who is well known for her artistic and exquisite wedding cakes, opened a bakery one year ago and is surprised that business has been so slow. A consultant she hired to conduct market research has reported that the local population doesn't think of her shop as one they would visit on a daily basis but rather a place they'd visit if they were celebrating a special occasion. Which of the following strategies should Rita employ to increase her daily business?

• A. Making coupons available that entitle the coupon holder to receive a 25% discount on wedding anniversary, or birthday cakes
• B. Exhibiting at the next Bridal Expo and having pieces of one of her wedding cakes available for tasting
• C. Placing a series of ads in the local newspaper that advertise the wide array of breads
• D. Moving the bakery to the other side of town

Answer 1

Answer: (C)

Placing a series of ads in the local newspaper that advertise the wide array of breads

We need to find out an option that would encourage people to visit the bakery on a daily basis.

So, idea of wedding anniversary would not work as it is occasional.

tasting will also have no impact on sales of daily basis as not many people are aware of the bridal expo.

But advertisement in newspaper will have a impact on public and they will think about the bakery to visit.

changing location would also not have an impact as location is not a problem of decreasing sales.

Hence, Option C is correct.