'Time Line' watch manufacturing company is a renowned company marketing watches. It performs various activities like, market analysis, product designing or merchandising, packaging, warehousing, branding, pricing, promotion and selling. The company maintains good customer relations through various follow up activities. This helps the company in procuring repeat sales orders.
(a) Name the concept related to the activities mentioned in the above paragraph.
(b) Explain any two features of the concept identified in part (a).

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Solution

(a) Marketing

(b) Features of marketing:
(1) Need and wants
(2) Creating market offering
(3) Customer value
(4) Exchange mechanism

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(a) Marketing (b) Features of marketing: (1) Need and wants (2) Creating market offering (3) Customer value (4) Exchange mechanism

(a) Marketing

(b) Features of marketing:
(1) Need and wants
(2) Creating market offering
(3) Customer value
(4) Exchange mechanism