To convert a message into groups of words, symbols, gestures, or sounds that present ideas or concepts are called: (1) encoding (2) feedback (3) noise (4) media richness.
Answer: (1) encoding
Encoding is the method of translating messages into communication. It supports in the communication process and involves characters like symbols, photos, and so on. The sender must start encoding in order to express sense, that means converting data into a message in the form of symbols which reflect concepts and ideas.