To generate and facilitate any exchange intended to satisfy human needs or wants such that the satisfaction of these wants occur with minimal detrimental impact on the natural environment is known as_______.
A
Aggressive marketing
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B
Operating marketing
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C
Green marketing
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D
All of the above
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Solution
The correct option is C Green marketing Green marketing refers to the process of selling products and/or services based on their environmental benefits. Such a product or services may be environment friendly in itself or produced in an environment friendly way. Green marketing is a part of new marketing approach.