Question

TQM is a strategy that is designed to change the quality of a product to satisfy customer needs by using the concept of ____________.

• A. Bench-marking
• B. Brainstorming
• C. Reverse brain storming
• D. Product life cycle analysis

Answer 1

The correct option is A Bench-marking

TQM has been defined as both a philosophy and a set of guiding principles that represents the foundation of a continuously improving organization. Berry (1991) defined the TQM process as a total corporate focus on meeting and exceeding customer’s expectations and significantly reducing costs resulting from poor quality by adopting a new management system and corporate culture.

TQM is a strategy that is designed to change the quality of a product to satisfy customer needs by using the concept of bench-marking.