‘Twinkle Stars’ is a well-known resort for organising parties, especially for children. However, in the past 6 months, its popularity has reduced considerably as a new resort with better ambience and facilities has opened within its vicinity. Name the related feature of the business environment which has influenced the business of ‘Twinkle Stars’ adversely.
(a) Dynamic nature
(b) Interrelatedness
(c) Uncertainty
(d) Totality of external forces
Answer: (a) Dynamic nature
Explanation: The executives and management need to make changes in their goals, objectives, targets, and different business activities as indicated by changes occurring in the environment. The macro-environment, for example, social, legal, political, economic, and technological changes, has an incredible impact on management. Hence management must always be of a dynamic nature that changes according to changing circumstances.