According to Newton's second law of motion,
F=ΔpΔt
For Δp=same
F∝1Δt
When a certain momentum is imparted to a body in a short interval of time, then the magnitude of the force exerted on the body is large and vice-versa.
When an athlete lands from a height on a hard floor, his feet come to rest instantaneously, so a very large force is exerted by the floor on his feet, but if he lands on sand, his feet push the sand, thereby increasing the time incurred. As a result, the force exerted on his feet decreases and he is saved from getting hurt.