Question

________________ Utility refers to changing the place of the resources, from the place of lesser use to place of greater use.

• A. Form Utility
• B. Place Utility
• C. Time Utility
• D. Personal Utility

Answer 1

The correct option is B Place Utility

The place utility refers to the utility created for the product by the virtue of its location. The attractiveness of a product can be increased by changing its physical location. If we talk in marketing terms the product should be available at the place where it more accessible to the consumers.