In the traditional sense, the term
‘market’ refers to the place where
buyers and sellers gather to enter into
transactions involving the exchange of
goods and services. But in modern marketing sense,
the term market has a broader
meaning. It refers to a set of actual and
potential buyers of a product or service.
For example, when a fashion designer
designs a new dress and offers it for
exchange, all the people who are willing
to buy and offer some value for it can
be stated to be the market for that
dress.