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Question

What are industrial products? How are they different from consumer products? Explain.

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Solution

The products which are used as inputs to produce consumer products are known as industrial products. e.g. raw material, machinery, tools, etc.

Difference between industrial and consumer products:

BasisIndustrial products Consumer productsMeaningThese products are used for furtherThese products are used for final production of other goods.consumption by the direct consumers.Number of buyersThe buyers of industrialThe buyers of consumer goods goods are limited.are many in number.Buying decision Decisions of buyers are influenced by technicalDecisions of buyers are influenced by specification and goodwill.advertising and various sales promotional schemes.Nature of demandThese products haveThese products have derived demand.direct demand.


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