Question

What are the Main Features of the Jago Grahak Jago programme?

Answer 1

In India, the government has taken many steps to protect the consumers and in 2005, the Government of India started a national campaign ‘Jago Grahak Jago (Wake Up Consumer)’, to create awareness among consumers. An enlightened consumer is an empowered consumer.

Jago Grahak Jago – Facts

‘Jago Grahak Jago’ awareness programme was launched by the Department of Food, Government of India.

The Government of India used various channels to create awareness among consumers. The list of channels used by Government to meet the objectives ‘Jago Grahak Jago’ awareness programme are given below:

1. Media advertisements
2. Video campaigns
3. Printings
4. Posters
5. Audio campaigns

Consumer Rights

The definition of Consumer right is ‘the right to have information about the quality, potency, quantity, purity, price and standard of goods or services’,

Consumer Protection Act 1986

• The Consumer Protection Act, 1986 (COPRA) was an Act of the Parliament of India enacted in 1986 to protect the interests of consumers in India.
• The above act was passed in the Assembly in October 1986.
• Consumer Protection Act 1986, came into force on December 24, 1986.
• The above act was replaced by the Consumer Protection Act, 2019.

Consumer Protection Act 2019

• The Consumer Protection Bill, 2019 was introduced in the Lok Sabha on 8 July 2019.
• The above bill was introduced in the Parliament by the Ministry of Consumer Affairs, Food and Public Distribution.
• The Consumer Protection Act 2019 came into effect by 20 July 2020.
• As per the provision given in the Consumer Protection Act 2019, it is compulsory for every e-commerce entity to display the country of origin.