Measures taken by the Government of Tamil Nadu to protect the consumers are:
1. Establishment of citizen consumer clubs in every educational institution.
2. Providing consumer education to rural masses through women self-help groups/ Panchayat level federations and through Residents Welfare Associations in Urban Areas.
3. Generating awareness through sectoral workshops/seminars. Publication and distribution of monthly magazine. Under the caption, "Tamilnadu Nugarvor Kavasam".
4 Propagating consumer awareness message through Radio/Television Media and short video films.
5. With the motive of developing citizen as "Valuable consumer" various consumer organization are serving together with Government of Tamil Nadu in providing consumer education to general public.