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Question

What are the services offered by the retailer to consumers?

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Solution

Following services are offered by retailers to the consumers :

1. Ready or quick supply: The most important services of a retailer to consumers is to maintain the regular availability of various products so that the buyers can buy the products whenever they need.

2. Wide variety: Retailers generally keep stock of a variety of products and different manufacturers. This enables the consumers to make their choice out of a wide selection of goods.

3. Guiding customers: By arranging the effective display of products and through their personal selling efforts retailers should provide the information of products to the customers.

4. Demonstration and after-sales services: It can be done in the form of home delivery, supply of spare parts and attending to customers.

5. Home delivery: It is an important part of after sale services and for a buyers decision for repeat purchase of the products.

6. Convenient location: They are situated very near to the residential areas and remain open for longhouse which makes great convinience to the customers.


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