Question

what cost effective techniques should be followed for the promotion plan of lipsticks?

Answer 1

Dear Student,

Cost effective techniques for promotion plan of lipstick:

Assuming that the lipstick that we are launching is new in the market, the following promotional techniques can prove to be cost effective.
i. Advertising on T.V. as to gain more customers.
ii. Sales promotion techniques such as providing free samples, gift vouchers, discounts, etc.
iii. Personal selling involving door to door selling by salesman so as to attract the consumers personally

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