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Question

What do you understand by the word 'brand'? List two reasons why building brands is central to advertising?


Solution

Brand means stamping a product with a specific name or sign to differentiate it from other products in the market. 
Two reasons why building brand is central to advertising are : 
Firstly, it differentiates the product from its competitors in the market. 
Secondly, it creates a positive image of the product for the consumers, enabling brand loyalty. 

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