Question

What do you understand by the word 'brand'? List two reasons why building brands is central to advertising?

Answer 1

Brand means stamping a product with a specific name or sign to differentiate it from other products in the market.

Two reasons why building brand is central to advertising are :

Firstly, it differentiates the product from its competitors in the market.

Secondly, it creates a positive image of the product for the consumers, enabling brand loyalty.