Question

What entry mode has Starbucks used to enter the coffee capsule market when developing the new capsule brand Verismo?

• A. Market development
• B. Internal venture
• C. Strategic alliance
• D. Acquisition
• E. Product development

Answer 1

The correct option is B

Internal venture

Answer option B: Internal venture

Explanation: In internal venturing, an organization utilizes internal resources and ideas to build up a whole new business. This frequently works to penetrate into new market segments or sectors, and encourage development. Internal ventures enjoy the benefit of help from the parent organizations, yet making them effective can be difficult.