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Question

What is a marketing communication mix?


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Solution

The communication mix alludes to explicit techniques used to advance the organization or its items to designated clients. A few portrayals of the limited-time blend incorporate five components, while others add a 6th – event sponsorship.

  • Direct marketing and personal selling.
  • Advertisement element.
  • Target marketing.
  • Discounts and promotions.
  • Public relations and messaging.
  • Event sponsorship.

Also see: MCQs on Marketing Mix


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