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Question

What is Branding? Give any three advantages of branding to the marketers.

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Solution

Branding refers to giving identification to the product in the form of a name, symbol or design etc which makes the product superior than the competitor's product in the market. any three advantages of branding are:-
1. Helps in product differentiation.
2. Helps in advertisement of the product.
3. Ensures quality of the product.

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