What is meant by brand name?State any four characteristics of good brand name.
Brand name is the verbal component of a brand.e.g. Saffola,Maggi,Cadbury,etc.
(i) Short and easy: A brand name should be short, easy to pronounce, spell, recognize and remember.e.g.Vim,Ponds,Lux,etc.
(ii) Suggestive: A brand should suggest the product's quality or benefit. e.g. Ujala,Fair and Lovely,etc.
(iii) Distinct: A brand name should be distinct from the other brands present in the market. e.g. Liril,Sprite,Raymonds,etc.
(iv) Adaptable to packaging: A brand name should be adaptable to packaging and labeling requirements in different in different media and languages.