Question

What is meant by direct channels of distribution? List any four methods of direct distribution.

Answer 1

Direct channels of distribution refer to selling the products directly without involving any middlemen or intermediaries. It is also called zero level channel of distribution.
$Manufacturer⟹Customers$
Common methods of direct distribution are:
(i) Direct sale by appointing salesmen e.g., Tupperware, Eureka Forbes are following this method.
(ii) Through Internet.
(iii) Sale by company's own retail outlet.
(iv) Sale through mail order, tele-shoppers etc.