What is personal selling? Explain personal interaction and two-way communication as characteristics of personal selling.
What is personal selling? Explain personal interaction and two-way communication as characteristics of personal selling.
Personal selling or salesmanship is a means of selling a producer's products/services directly to a customer by meeting him /her face-to-face or in person.
(1) Personalised approach: Personal selling develops personal contact between buyers and salespersons through face-to-face interactions by door-to-door marketing where a salesperson personally goes knocking door to door and makes a sales pitch to sell the concerned product.
(ii) Two-way communication: Personal selling is a two-way personalised, verbal communication between a salesperson and the buyer that can visibly capture the moods, emotions, requirements or concerns of the potential buyer and accordingly persuade him/her to make a purchase.
Personal selling or salesmanship is a means of selling a producer's products/services directly to a customer by meeting him /her face-to-face or in person.
(1) Personalised approach: Personal selling develops personal contact between buyers and salespersons through face-to-face interactions by door-to-door marketing where a salesperson personally goes knocking door to door and makes a sales pitch to sell the concerned product.
(ii) Two-way communication: Personal selling is a two-way personalised, verbal communication between a salesperson and the buyer that can visibly capture the moods, emotions, requirements or concerns of the potential buyer and accordingly persuade him/her to make a purchase.
