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Question

What is ppc ?

A
Program Pay check
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B
Program performance cost
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C
Pay per click
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D
Process performing code
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Solution

The correct option is D Pay per click

Pay per click is ppc.

PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it's a way of buying visits to your site, rather than attempting to “earn” those visits organically. Search engine advertising is one of the most popular forms of PPC.

Each advertiser can set a monthly budget, and a maximum cost per click by keyword. We've seen budgets ranging from 50permonthto500,000 per month and even more. To provide useful guidance, our benchmark shows average results for a group of approximately fifty advertisers on the Google AdWords ad network.

Pay-per-click marketing is synonymous to Sponsored Link marketing and we'll refer to it for now on as PPC. ... Each time you click on one of those links, it costs the company advertising the link some money - hence "pay-per-click".

Usually PPC ads cost nothing to display – when a viewer clicks on the ad, only then is an advertiser is charged for the ad – hence 'pay-per-click'. ... The most popular PPC program is Google's AdWords, accounting for around 90% of PPC ad dollars.


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