S.No | Basis of Difference | Wholesale Trade | Retail Trade |
1 | Meaning | In wholesale trade, goods are sold in large quantities to retailers or other business. | In retail trade, goods are sold to final consumer in small quantities. |
2 | Price of product | Price of product is low. | Price of product is high. |
3 | Volume of Transaction | Volume of transaction is large in wholesale trade. | Volume of transaction is small in retail trade. |
4 | Investment | It requires huge investment. | It requires small investment. |
5 | Area of operation | In wholesale trade, area of operation is extended to various cities. | It has limited area of operation. |
6 | Competition | There is less competition. | There is huge competition. |