What is the name of the path-breaking initiative by the Government and the Indian Banks’ Association which promises to bring basic banking services to 73,000 unbanked villages with a population of 2,000 and above?
Swabhimaan
“Swabhimaan” is a path-breaking initiative by the Government and the Indian Banks’ Association to cover economic distance between rural and urban India. This campaign promises to bring basic banking services to 73,000 unbanked villages with a population of 2,000 and above. It aims at providing branchless banking services through the use of technology.