What is the product mix?

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Solution

A product mix is a set of all the goods and services offered by a business. Due to consumer behaviour, a manufacturer can segment the market into its various needs that meet a particular segment. Similar tastes and preferences can clearly distinguish the similar products or services they use that are close substitutes or complementary products.

Also see: MCQs on Marketing Mix

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What is product mix? State the salient features of product to be considered under product mix.

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