Question

What is the purpose of packaging a product?

Answer 1

The package of a product performs various functions for the product. These functions are:

(i) Product identification: The package of a product helps the customer to easily identify the product in the market.

(ii) Product protection: The package of a product protects it from spoilage, breakage, pilferage, leakage, damage,etc.

(iii) Facilitate use: The package of a product helps the customer to open handle and use the product more conveniently.

(iv) Product promotion: An attractive package attracts the attention of people and at the same time, provides detailed information about the information.