Question

what is the role of intermediates in whole sale market such as grain ,fruit or vegetable market.

Answer 1

Intermediaries are those merchants or traders who collect goods from the producers or manufacturers and deliver it to the retailers.

They act as a link between producers and retailers.They collect goods in bulk and sell it to the retailers on profit.

The intermediaries make long term commitments with the producers and develop a channel of distribution i the market.Producers or manufacturers want a better service to be provided to the consumers. They share their responsibilities with the intermediaries who become the marketing channel moving goods to the consumers.