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Question

What shopping products have been purchased by you/your family in the last six months. Make a list and specify what factors influenced the purchase of each of these products.

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Solution

The following are some of the items that were purchased during the past months.

i. Clothes
ii. Jewellery
iii. Television
iv. Shoes
v. Home furniture

The following are some of the factors that influenced the purchase of these products.

i. Price of the item
ii. The brand of the item
iii. The price of competing brands of the item
iv. Quality of the item
v. The intensity of the need of the item

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