a. Mrs. Gandhi came up with populist policies, reaching out to masses with her anti- poverty programmes.
b. Mrs. Gandhi gave a call for garibi hatao; she tried to generate a support base among the disadvantaged, especially among the landless labourers, Dalits and Adivasis, minorities, women and the unemployed youth.
c. She called for implementing agrarian reforms, announced several big programmes like nationalisation of banks and abolition of privy purses. She also campaigned extensively for land reform laws and undertook further land ceiling legislation
d. In order to assert her position and reduce her dependence on other parties, Mrs. Gandhi, confident of her victory, called for the dissolution of Lok Sabha in 1970.
e. Victory in the 1971 Bangladesh liberation war proved to be advantageous for the Congress and Mrs. Gandhi.
f. Mrs. Gandhi’s political strategies were admired across the political circle. Her party swept through all the State Assembly elections held in 1972.
Thus, Mrs. Gandhi thus brought the Congress back to its position of dominance, popularity and in power in almost all the states and also among different social sections.