When a batsman hits the ball, the force applied on the ball changes its velocity.
A batsman hits a cricket ball which then rolls on a level ground. After covering a short distance, the ball comes to rest. The ball slows to a stop because
(a) the batsman did not hit the ball hard enough.
(b) velocity is proportional to the force exerted on the ball.
(c) there is a force on the ball opposing the motion.
(d) there is no unbalanced force on the ball, so the ball would want to come to rest.