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Question

When an entrepreneur introduces a new product or service to meet the need of old market it is called ________.

A
Allocation of new source
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B
Product development
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C
Diversification
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D
Market expansion
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Solution

The correct option is C Diversification
Diversification is the term which usually used to mean the introduction of a new product or service to meet the need of an old market. Diversification is an expansion of the range of product. Offerings of an existing product or service in a new market; a new product in to an established market and a new product in a new market.

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