When Rohit opened the door on hearing the doorbell, there was a salesman who sold Encyclopaedia Britannica. He was also offering- that on buying one 'World Encyclopaedia'. you will get 'Animal Encyclopaedia' free. Britannica is using which element of promotion mix in this example?

Advertising

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Sales Promotion

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Personal Selling

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Public Relations

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Solution

The correct option is C
Personal Selling

Personal Selling involves the oral presentation of messages in the form of conversation with one or more prospective customers for the purpose of making sales.

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When Rohit opened the door on hearing the doorbell, there was a salesman who sold Encyclopaedia Britannica. He was also offering- that on buying one 'World Encyclopaedia'. you will get 'Animal Encyclopaedia' free. Britannica is using which element of promotion mix in this example?

The correct option is C Personal Selling Personal Selling involves the oral presentation of messages in the form of conversation with one or more prospective customers for the purpose of making sales.

The correct option is C
Personal Selling

Personal Selling involves the oral presentation of messages in the form of conversation with one or more prospective customers for the purpose of making sales.