Question

When the manufacturer instead of selling the goods to the intermediary sells it directly to the consumer then this is known as ___.

• A. One Level Channel
• B. Zero Level Channel
• C. Two Level Channel
• D. Three Level Channel

Answer 1

The correct option is B Zero Level Channel

Zero Level channel / Direct Marketing Channel. Consists of a manufacturer directly selling to the end consumer. This might mean door to door sales, direct mails or telemarketing. Dell online sales is a perfect example of a zero level channel marketing.