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Question

When two businesses enter into a joint venture, one of the parties benefits from the others goodwill which has already been established in the market.

A
True
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B
False
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Solution

The correct option is A True
When two businesses enter into a joint venture one of the parties benefits from the other's goodwill which has already been established in the market. A lot of investment is saved in this process of using the established brand name.

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