Question

Which method is adopted for industrial marketing?

• A. Statistical methods
• B. Sales composite method
• C. User's expectation method
• D. Jury executive opinion method

Answer 1

Answer: (C)

User's expectation method

Under the End Use Method, also called as the User Expectation Method, the list of several users of the product under forecasting is prepared first,who are then asked about their individual purchasing patterns and then from such information the complete product demand forecast is ascertained.