Which method of advertising is commonly used by retailers?
A
Direct mail
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B
Window display
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C
Cinema advertising
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D
Television advertising
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Solution
The correct option is B Window display The correct answer is Option B.
Cinema and television advertising are expensive and can be used only by business houses. Direct mail is also used by those who have enough funds in business.
The question is on advertising medium commonly employed by retailers like general stores and grocery shops.
Retailers employ the window display method of advertising. They put up products on window display to attract customers. It is a convenient way of advertising and no expense is involved.