Which of the following best exemplifies the situation described in the last two sentences of the passage?

A product suitable for women age 21-30 is marketed at meetings attended only by potential customers.

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A company develops a new product and must develop an advertising campaign to create a market for it.

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An idea for a specialized product remains unexplored because media exposure of the product to its few potential customers would be too expensive.

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A product suitable for men age 60 and over is advertised in a magazine read by adults of all ages.

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Solution

The correct option is D
A product suitable for men age 60 and over is advertised in a magazine read by adults of all ages.

In the last two lines of the passage, the author has mentioned that “Unfortunately, there are few media that allow the marketer (one that deals in a market; specifically: one that promotes or sells a product or service) to direct a marketing program exclusively to the program target. Inevitably, people get exposed to a great deal of marketing for products in which they have no interest and so they become annoyed.” We can deduce from the aforesaid that marketing is being targeted at the entire program audience irrespective of their interests. Option (d) also mentions a similar situation wherein a product suitable for men aged 60 and above is advertised in a magazine read by adults of all ages. Therefore, it is evident that answer option (d) is the correct answer choice.

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Q. It can be argued that much consumer dissatisfaction with marketing strategies arises from an inability to aim advertising at only the likely buyers of a given product. There are three groups of consumers who are affected by the marketing process. First, there is the market segment—people who need the commodity in question. Second, there is the program target—people in the market segment with the “best fit” characteristics for a specific product. Lots of people may need trousers, but only a few qualify as likely buyers of very expensive designer trousers. Finally, there is the program audience―all people who are actually exposed to the marketing program without regard to whether they need or want the product.
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Q. An advertising company wishes to plan its advertising strategy in three different media-television,radio and magazines.The purpose of advertising is to reach as large a number of potential customers as possible.Following data have been obtained from market survey:

Strategies	Television	Radio	Magazine-I	Magazine-II
Cost of an advertising company	Rs. $30, 000$	Rs. $20, 000$	Rs. $15, 000$	Rs. $10, 000$
No.of potential customers reached per unit	$2, 00, 000$	$6, 00, 000$	$1, 50, 000$	$1, 00, 000$
No.of female customers reached per unit	$1, 50, 000$	$4, 00, 000$	$70, 000$	$50, 000$