Question

Which of the following can be seen as a part of commercial firm's intellectual property?

• A. Scientists employed by an Atomic Research Centre.
• B. Technology breakthrough at a state funded university.
• C. Expenditure on R&D.
• D. A Brand name.

Answer 1

Answer: (D)

A Brand name.

Brands today are generally recognized as a key asset for creating value for a business. Any “enterprise”, in the wide sense of that term, be it for-profit, not-for-profit, small, medium-sized or large, even a country or geographical region, can develop a brand image. The potential commercial value of a brand cannot be underestimated. The brand is the central nexus of communication between an enterprise and its consumers.