Which of the following criteria provides a measure of market attractiveness in the Boston Consulting Group approach?

Market sentiment

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Market growth rate

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Brand image

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Relative market share

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Return on marketing investment

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Solution

The correct option is B
Market growth rate

Answer B. Market growth rate
Explanation: Market growth rate is the rate at which a market’s size is expanding. This is generally communicated as a percentage for every annum. Market growth examinations are an essential indicator of the advancement of a business. The market development rate is a critical factor to be viewed while ascertaining the improvement of a particular item in a specific market.

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