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Question

Which of the following is a characteristic of a mail order house?

A
Huge capital requirement
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B
Elimination of middle man
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C
Presence of bad debt
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D
None of the above
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Solution

The correct option is B Elimination of middle man
The term "middleman" describes an intermediary between a producer and an end customer. In a typical distribution channel, the middleman is the wholesaler or the retailer. Manufacturers would eliminate the middleman by selling products directly to retail stores or consumers.

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