Question

Which of the following is a modern marketing concept?

• A. Sales maximisation
• B. Customer satisfaction
• C. Profit maximisation
• D. Wealth maximisation

Answer 1

The correct option is B Customer satisfaction

Modern marketing concept is a broad concept. It relates to finding out the consumers and to develop a product as per their needs rather than providing them with the already manufactured goods. Modern marketing concept aims at complete customer satisfaction by fulfilling their needs and wants. Consumer concept believes in giving attention to individual customer.