Which of the following is also known as Internal External (IE) Matrix?

PESTLE Analysis

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Pareto Analysis

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SWOT Analysis

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Industry Analysis

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Solution

The correct option is C SWOT Analysis
SWOT analysis is also known as Internal External (IE) Matrix.SWOT is the technique used for business scanning.SWOT Analysis was originated by Albert S Humphrey.SWOT is the analysis of a company's strengths, weaknesses, opportunities and threats. It is sometimes also called internal-external analysis.

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