Question

Which of the following is/are true or false?

a) The micro environment refers to such players whose decisions and actions have a direct bearing on the company.
b) The macro environment comprises of large social and physical forces which affect the company and also the players in the company's micro environment.

• A. Both (a) and (b) are true
• B. (a) is true, (b) is false
• C. (a) is false, (b) is true
• D. Both (a) and (b) are false

Answer 1

Answer: (A)

Both (a) and (b) are true

The true statements are:

a) The micro environment refers to such players whose decisions and actions have a direct bearing on the company.

b) Macro environment comprises large social and physical forces which affect the company and also the players in the company's micro environment.