Which of the following is cited in the passage as a goal of some professional service firms in offering unconditional guarantees of satisfaction?
The best answer is B.
In the passage the author states that firms offering unconditional guarantees are “seeking a competitive advantage.” Choices A and C can be eliminated because no mention is made in the passage of liability limits or justification for fee increase.
Choice D is incorrect because the passage does not associate the offering of unconditional guarantees with the attainment of an outstanding reputation.