Which of the following is concerned with the Quality, performance of a product?

Selling concept

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Product concept

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Production

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Marketing

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Solution

The correct option is B Product concept
The product concept is based upon the idea that customers prefer products that have the most quality, performance, and features, some customers prefer a product that is simpler and easier to use.

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Similar questions

What is the matching concept? Why should a business concern follow this concept? Discuss.

___ is concerned with the optimum utilisation of resources and performing a task with minimum time and effort.

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