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Question

Which of the following is not a feature of Chain store?

A
The manufacturing/procurement of merchandise for all the retail units is centralized at the head office.
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B
Each retail shop is under the direct supervision of a Branch Manager.
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C
As the size of these stores is very large, they are generally formed as a joint stock company.
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D
The prices of goods in such shops are fixed and all sales are made on cash basis.
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Solution

The correct option is C As the size of these stores is very large, they are generally formed as a joint stock company.
Chain store is that it deals in one type of product. Thus the idea behind multiple shops is specialisation. Thus we can say that chain stores mean a group of stores, handling similar lines of merchandise with single ownership and scattered location

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