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Question
Which of the following is not a method of segmenting a market?
Which of the following is not a method of segmenting a market?
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Solution
The correct option is D Customer segmentation
Market segmentation refers to dividing a vast market or consumers. It is carried out to select the best suitable market for the product or service offered by a company. The most common forms of market segmentation are-behavioral segmentation which divides the market based on the consumer's behaviour, usage pattern and buying pattern.- Physchographic segmentation uses the people' lifestyle, activities and interests as a bases of segmentation.
Benefits segmentation refers to dividing the market based on the advantage or benefit the consumers perceive that they obtain from the product.
Market segmentation refers to dividing a vast market or consumers. It is carried out to select the best suitable market for the product or service offered by a company.
The most common forms of market segmentation are-behavioral segmentation which divides the market based on the consumer's behaviour, usage pattern and buying pattern.
- Physchographic segmentation uses the people' lifestyle, activities and interests as a bases of segmentation.
Benefits segmentation refers to dividing the market based on the advantage or benefit the consumers perceive that they obtain from the product.
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